India’s biggest retail season is also its biggest execution challenge. Every year, Diwali campaigns launch with glitzy ideas and glamorous decks—but more than 60% of them miss the mark at the ground level. Broken displays. Late installations. No visibility in Tier 2 and Tier 3 markets.
Here’s the truth: Diwali isn’t won with discounts. It’s won with consistency.
At Channelplay, we’ve helped India’s top brands achieve 98% compliance across 5,000+ outlets—from high-street electronics to remote kiranas—by combining AI, on-ground accountability, and hyper-local adaptation. But first,
Your in-store presence is your first handshake with the customer. Whether it’s a local electronics outlet or a hypermart chain, visual appeal can make or break a purchase.
Must-haves: Glow sign boards, festive facades, floor stickers, danglers, LED cut-outs
Pro Tip: Match brand colours to print specs for pan-India consistency
Bonus Move: Adapt the same creative across formats in advance — kiosks, SIS, modern trade
From sampling desks in malls to Diwali gifting booths at trade counters — activations need permissions, staffing, and coordination. One missed approval or broken fixture can derail a whole day.
Key Questions: Who’s managing permissions? Who’s briefing promoters?
Don’t Miss: Festival weekends are packed — plan setup and takedown windows precisely
Hot Tip: Pre-audit every site. It saves you from last-minute surprises.
A great campaign without great people is like a diya with no oil. During Diwali, when footfalls surge, it’s your people who drive conversion.
Must-haves: Trained sales promoters, merchandisers, display setup crew
Ask This: Are they trained on festive SKUs, offers, and key talking points?
Smart Tip: Always have backups — absenteeism during festivals is a real risk
Festive campaigns aren’t just urban — they’re national. And that’s where retail execution breaks down. Delays in dispatch. Mismatched sizes. Unverified installs.
Risk Areas: Vendor coordination, quality control, real-time visibility
Fix It With: A single partner who offers project management, QC, and live dashboards
Too many vendors = too much chaos. Diwali timelines are tight. What you need is one experienced partner who can manage creatives, adaptations, production, deployment, staffing, and reporting — all under one roof.
This is our 3-phase Diwali Retail Checklist, designed to prevent execution failures before they happen.
What most brands do: Design first. Think ROI later.
What high-performing brands do: Use data to guide every inch of visibility.
Channelplay’s Edge:
Our AI predicts uplift trends based on past Diwali data. For example, “Dhanteras sees up to 70% spike in impulse buys.”
This helps you tier your POSM smartly:
Are You Ready to Activate at Scale? Watch our- Diwali 2025 Activation Video
Problem: Last-minute rush leads to 40% overproduction or delays.
Channelplay’s Fix:
Your assets arrive on time. In shape. At scale.
Challenge: Festive chaos = execution blind spots.
Channelplay’s Solution:
Your city campaign might win awards. But your real scale lies beyond metros.
Channelplay’s Local Play:
Because visibility in Moradabad matters just as much as Mumbai.
Don't just track sales. Track what drove those sales.
Channelplay’s Insight Dashboards show which POSM type delivered most impact.
Example: “LED-lit flanges drove 37% more conversions than printed headers.”
“Diwali isn’t won with discounts—it’s won with consistency,” says Yasir Hussain, VP at Channelplay.
“In 2024, brands using real-time execution tracking saw 53% fewer stockouts. That’s not luck—it’s logistics.”
With 18+ years of retail execution expertise, Channelplay is India’s trusted partner for salesforce outsourcing, visual merchandising, and festive activations at scale. We bring accountability, tech, and boots on the ground to deliver excellence—store by store.
